Micromax enters Maldives’ telecom market

Micromax enters Maldives’ telecom market

New Delhi : Domestic handset maker Micromax on Thursday announced its foray into Maldivian telecom market as part of its global expansion activities.

Micromax will launch nine mobile phones competitively priced between 425 MVR to 4,500 MVR (Maldivian rufiyaa) and has entered into an exclusive partnership with Sense Wood Maldives for distribution, Micromax said in a statement.

“In 2011, we will continue our growth trajectory by developing our existing markets and expanding into newer markets. Today, I am delighted to offer an extensive range of innovative products designed to meet the communications needs of the highly evolved telecom users in Maldives," Micromax general manager SAARC Vikas Sahni said.

In addition to this, Micromax will also introduce exclusive service centre, he added.

The nine models being launched would include feature-rich mobile phones with dual SIM, utility phones, QWERTY chat-phones, music-touch phones and Android-based smartphones.

Micromax already has a presence in Bangladesh, Nepal, Sri Lanka, UAE and Brazil, apart from India.

“To attain positioning and to enhance brand visibility in the territory, Micromax aims to undertake a 360 degree branding exercise and focus will be on activities like, store branding, merchandisers in key retails and channel marketing," it said.