New Delhi: HCL Technologies Ltd, India’s fourth largest software services firm, on Tuesday announced a recruitment campaign that will use Twitter as a platform.

“HCL will conduct a series of interviews exclusively over Twitter, offering the winning candidate an opportunity to work on a year-long strategic project with the company’s top management," the company said in a statement.

The campaign, #coolestinterviewever, which started on 10 February, will run for three weeks on the microblogging website. The top five applicants will participate in one-on-one interviews over Twitter.

The five categories under which HCL will select the candidates are: Ideapreneurship Evangelist, where the candidate will get a chance to travel to different HCL offices and share his or her ideas and thoughts with other HCL employees; Big Data Guru, under which the candidate will get to work directly with HCL’s analysis and data research teams and gain exposure to 76 industries across the globe; Hacker-in-Chief, where the candidate will get an opportunity to work with HCL’s web design and project delivery teams; Digital Voyager, where the candidate will work with HCL’s digital marketing team; and Womenspiration, under which the candidate will be aligned to HCL’s employee branding team and interact with HCL employees to explore new avenues within the organization where women will emerge as future leaders.

The winner will also receive up to $75,000 and get access to an HCL leadership mentor in his or her particular field, the company said.

“Twitter has its strength as well as limitations. It currently doesn’t have the ability to provide for recruitment that needs to have tests for coding and other applied theories. But we are actively engaged in exploring social media for recruitment processes and we believe in couple of years we will be able to conduct more business line, mass recruitment through digital channel," said HCL in the statement. “The response (for the campaign) has been very good. On the first day of this campaign, we got 5,000 applicants."

“We are already using Facebook and LinkedIn for the purpose. We are focusing on innovation in using social media and have an early mover advantage.For example we have the highest number of applications for individual posts across the IT sector. We also have an app on Facebook through which you can apply," said HCL.

Industry experts say some companies use Facebook and Twitter for recruiting people by posting in the links which take users to the specified company’s page. But this may be the first time a company is conducting an end-to-end recruitment process on Twitter without any parallel offline engagement.

According to Gozaik, a social recruiting solutions provider, more than 500,000 social job announcements are released on Twitter each month, which will reach 2 million per month by 2014. Some 39% of all job seekers are on Twitter and 23% have leveraged Twitter in their job hunt.

“What is happening is that the kind of people companies need to hire right now is different than what it used to be 5 years back. Companies and people are looking for entrepreneurial talent, creative talent, which is not available through tradition recruitment processes like walk-in-interviews etc.," said Mukund Mohan, director, Microsoft Ventures, an arm of Microsoft Corp.

“This kind of entrepreneurial talent is mostly passive job seekers, who do not want to work for any particular company. However, these passive job seekers are present on social media. In order to tap this entrepreneurial, creative talent, many companies are using social media platform so as to connect with them."

“We may see digital media becoming a big part in recruitment process in future, but it won’t be 100% online," he added.

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