Capital Foods to take its Ching’s ready-to-eat meals overseas

Capital Foods to take its Ching’s ready-to-eat meals overseas

Mumbai: Noodles, sauces and snacks manufacturer Capital Foods is planning to launch its products in the overseas markets under the brand name ‘Ching’s Secret´, besides, setting up two new manufacturing units in India.

“We will be introducing our Ching’s noodles in the US, Canada and Singapore soon. Besides, we also plan to launch our ready-to-eat meals in the US, Canada, Australia and the Middle East next month," Capital Foods managing director Ajay Gupta told PTI here.

The company will invest Rs34 crore to set up two new manufacturing units in Vapi, Gujarat, for processing frozen foods, Gupta said.

“We will be investing around Rs34 crore in the two facilities which will be operational by mid-2010," he said.

At present, the company has one facility in Vapi that manufactures hakka and instant noodles, along with soup and sauce mixes. It also has one facility each in Kandla, Gujarat, and Nashik, Maharashtra.

Gupta said the company aims to become a niche player in Chinese processed foods.

“Our noodles cater to the way Indians prefer to eat Chinese -- that is our opportunity. Besides, Ching’s targets people in the age group of 18-25. People look at noodles as a full meal rather than a snack," Gupta said.

The noodles market in India is worth 1,100 crore and Capital Foods enjoys 20 per cent share in that, he said.

The company had, last November, launched its range of soups to give competition to Hindustan Unilever’s Knorr soups.

“We use frozen dried vegetables rather than dehydrated ones to preserve taste and at the same time make it healthier," Gupta said