BackPVR ties up with Ozone for free Wi-Fi
The first phase will see PVR properties across Delhi, Mumbai, Bengaluru, Chennai, Pune and Hyderabad acquiring Wi-Fi capability
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New Delhi: PVR Ltd, India’s largest multiplex chain, on Friday announced a tie-up with New Delhi-based Ozone Networks Ltd, a Wi-Fi service provider, to offer free Wi-Fi at PVR properties.
“We have found that people increasingly want to stay connected at all times. However, connecting to the Internet inside the cinemas and lobby can be a bit of a struggle due to technology set-ups in movie screens. So we wanted to provide a better movie-viewing experience to our customers with this new move," said Kamal Gianchandani, chief of strategy, PVR.
The first phase will see PVR properties across Delhi, Mumbai, Bengaluru, Chennai, Pune and Hyderabad acquiring Wi-Fi capability. In the second phase, which will start in six months’ time, the remaining properties out of the total of 110 will be covered.
The Gurgaon-headquartered company, which was incorporated in 1995, last month reported a 5.29% decline in consolidated net profit to ₹ 29.88 crore for the quarter ended December, due to sharp increase in tax expenses.
Sanjeev Sarin, founder and chief executive at Ozone Networks, said, “Our aim is to build the largest Wi-Fi network in India by 2016 and our partnership with PVR is an important step in this journey. With 6,000 hotspots in the country today, we aspire for a connected world and through this partnership we will not only provide high speed but also a secure Internet connection, which can be availed during the wait time for movies."
Ozone operates Wi-Fi hotspots across major cities in partnership with coffee shops, restaurants, airports, education establishments, hotels and hospitals, as per information available on the company’s website. Fast food restaurant chain McDonald’s and Subway are among its partners.
The move comes at a time when the National Democratic Alliance government is also trying to provide high-speed public Wi-Fi access to its citizens across 2,500 cities in India as part of its Digital India initiative.
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