Mumbai: The giants of Indian business are slowly but surely waking up to the increasing disruptive power of start-ups in India. In a bid to gain a toehold in this flourishing ecosystem, Kumar Mangalam Birla-led Aditya Birla Group has launched a new initiative to collaborate with start-ups—something which Tata Group has already started doing.

Called Bizlabs, the initiative will work with start-ups in the retail, financial services and mobility businesses—areas where the group has a large presence through firms, including its retail, fashion & lifestyle and mobile phone services units.

“Our objective at Aditya Birla Bizlabs is to enable the combination of the technology and ingenuity of the start-up ecosystem with the power and reach of the group’s businesses to create a platform to foster growth and rapidly scale-up businesses. We are excited with the prospect of working with start-ups on a collaborative platform," said Dev Bhattacharya, group executive president, Aditya Birla Group.

Bizlabs is a 20-day programme, in which the selected entrepreneurs will get access to CEOs and other top leaders of the Aditya Birla Group.

“In addition, the selected start-ups will have the opportunity to scale up by entering into a commercial arrangement with the group’s businesses. They may also receive an investment from an independent arm of the Aditya Birla Group," the company said in a statement.

Tata Group is also in the process of starting several new initiatives such as an omni-channel marketplace that seamlessly integrates store shopping and online buying.

Offering famous brands besides its own across lifestyle and electronics categories, this start-up, backed by Tata Industries Ltd, will be powered by technology platforms, and systems and processes managed through collaboration with select Tata companies.

The moves by Tata Group and Aditya Birla Group are also partly aimed at protecting their business from being disrupted by start-ups. E-commerce marketplaces such as Flipkart and Snapdeal have already raced ahead of their traditional rivals.