Sterling Group changes name to Siva Group1 min read . Updated: 08 Sep 2009, 12:36 AM IST
Sterling Group changes name to Siva Group
Chennai: C. Sivasankaran’s Sterling group has been renamed Siva group as the agriculture-to-technology enterprise looks to establish a uniform brand.
“We will be recognized much better and the group could be viewed with a much sharper focus since there are others with the Sterling name and people are getting confused," P. Swaminathan, president of the group’s holding company Siva Ventures Ltd said. The group plans to start operations of S Tel, a Chennai-based telecom firm that it acquired recently, in the North-East in the last quarter of this year, he added.