New Delhi: On-demand video streaming service Netflix on Wednesday named Anthony (“Tony") Zameczkowski as vice president, business development, for the Asia-Pacific. His new role includes leading and managing strategic partnerships and business development in the region.

Zameczkowski is a senior executive with more than 17 years’ experience in the media and technology industry.

“One of the next steps in Netflix globalization is about building and leveraging strategic partnerships in the region that will drive our memberships in Asia-Pacific," Zameczkowski said.

Since its global launch in January, Netflix has already concluded partnerships with leading infocomm players in Asia including Singtel and StarHub in Singapore and PCCW Media’s now TV in Hong Kong.

Prior to Netflix, Zameckowski ran the international operations of Victorious, a Kleiner Perkins-backed startup in the mobile video space with a focus on building new business and international partnerships for the US-based digital company.

Zameczkowski is based in Singapore and reports to US-based Bill Holmes, global head of business development at Netflix.

In February, Netflix said it was open to modifying its pricing strategy in India in the long term. Netflix subscriptions in India start at 500 per month and go up to 800 per month.

“Our price is more or less the same all over the world... basically it’s $8 a month. So that price point has served us well till date in the 60 countries that we have grown in... That said, we recognize that we are going to have to figure out over time if we want to get bigger in a market like India, we obviously have to be more sensitive to price," said Jonathan Friedland, chief communications officer at the on-demand video service.