How Chaayos got its brew right7 min read . Updated: 03 Jan 2018, 08:34 AM IST
By offering customized tea, Chaayos has succeeded in cashing in on the opportunity in India where 30 cups of tea is consumed for every cup of coffee
New Delhi: In 2008, while he was living in Houston in the US, Nitin Saluja and his wife were craving a cup of tea after dinner but they couldn’t find a place that served a freshly-brewed cup of strong tea. That’s when the idea of starting a tea cafe came to him. Two years later, Saluja returned to India and discussed the idea of starting a chain of tea cafes with his colleague and friend Raghav Verma. Both were Indian Institute of Technology (IIT) graduates who worked together at software company Opera Solutions LLC. Both were also tea lovers and realized that a potentially lucrative opportunity existed for “a good cup of tea outside of home".
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