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Home >Companies >News >Jeep Compass price range at Rs15-20 lakh, threatens SUVs from Creta to Fortuner

Mumbai: The Made-in-India Jeep Compass is here, and given its wide price range across variants and brand equity, it could turn out to be a potential challenger to mid-range as well as high-end SUVs.

Fiat Chrysler Automobiles (FCA) India Pvt. Ltd has priced the Jeep Compass from Rs14.95 lakh to Rs19.40 lakh for petrol and Rs15.45 lakh to Rs20.65 lakh for diesel, in a move that has the  potential to shake up the SUV market—from the Hyundai Creta and XUV 500 at one end, and Toyota Fortuner and Ford Endeavour at the other.

This is how it stacks up against its key competitors: the Jeep Compass's nearest rival is the Hyundai Creta. While prices of the petrol variant of the Hyundai Creta start at Rs8.92 lakh and goes up to Rs11.87 lakh, prices of the diesel variants start from Rs9.79 lakh and goes up to Rs13.92 lakh.

The Jeep Compass is also a serious challenger to the Mahindra XUV 500, the diesel variants of which are priced from Rs12.03 lakh and goes up to Rs17.18 lakh.

True, the Jeep Compass is more expensive compared these rivals and has a smaller engine, but its brand equity may work to its advantage, said a dealer at one of the rival firms requesting anonymity.

But there are a few sore points. The Jeep Compass does not have an automatic variant. There are plans to launch an automatic variant for the petrol-engines by Diwali, but there won’t be a diesel automatic. This is potentially a letdown for buyers, considering the growing preference for automatic cars.

Fiat’s smaller dealer network is another limiting factor, as is their after sales service.

“The Jeep brand, otherwise, has everything going for itself—a good brand recall, a world-class product and a growing SUV market," said  Puneet Gupta, associate director at IHS Markit, a market research firm.

Autocar India editor Hormazd Sorabjee said, “The Jeep Compass will shake up the SUV market. But the rival brands have a strength of the network. The FCA channels will now have to deliver."

The Jeep Compass will be available at 50 Fiat and Jeep outlets in India in three trims—Sport, Longitude and Limited—and a total of 10 variants. The Compass comes with 4x2 and 4x4 options. Deliveries of the SUV commence from 6 August.

“The Jeep Compass is cleverly packaged to target customers who would have been contemplating buying an SUV or a crossover positioned across a wide range of price points. We developed a pricing strategy that could help us keep the product premium, yet attainable, with absolutely no compromise on quality of materials, comfort, safety and drivability, and make a worthy impact in the highly aspirational and demanding SUV marketplace," said Kevin Flynn, president and managing director at Fiat Chrysler India. The company has already achieved a booking of 5,000 units, he claimed.

The Jeep Compass is being manufactured at Ranjangaon near Pune, at a facility jointly owned by Tata Motors Ltd and Fiat India.

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