Vadilal to launch ready-to-eat snacks at retail outlets

Vadilal to launch ready-to-eat snacks at retail outlets

Ahmedabad: Vadilal to launch ready-to-eat snacks at retail outlets By A Staff Writer Ahmedabad Backed by the success of its frozen food business in overseas markets, Ahmedabad based ice-cream maker Vadilal Industries Ltd today announced its plans to make these ready-to-eat snack items available in Indian markets through retail outlets.

Due to constraints in availability of cold storage logistics, Vadilal’s frozen foods under ‘Quick Treat’ and ’Garden Fresh’ brands are currently available in the states of Gujarat, Maharashtra and Rajasthan at the outlets of Reliance, Food Bazar, Hypercity, D Mart, Star Bazaar among others. Over the next few months, the company will expand its reach to Delhi in the north and Bangalore in the south as these are two big markets for frozen foods, the company said in a press statement.

“Sale of frozen parathas have zoomed from 100-200 cartons per month some time back to over 1000 cartons a month today. Similarly, samosa volumes have shot up from 400-500 in the past to 1500 cartons a month now. R&D is on to also make paneer, cheese and Malabar varieties of parathas. To cater to the strong demand for parathas in the domestic markets, Vadilal is going to invest in a new fully automated paratha line - right from encrusting, paratha-pressing to cooking and packaging," Rajesh Gandhi, managing director, Vadilal Industries Ltd told media persons on Monday.

According to Devanshu Gandhi, managing director of Vadilal, the frozen foods market in India is expected to grow at 25-30% per annum over the next 5 years. The organized frozen food market size in the country is around 1600-2000 crore, with a significant chunk of around 500-600 crore being accounted for by non-vegetarian products, according to Gandhi, who also happens to be the co-chairman, West Zone of the All India Food Processors’ Association for 2011-12.