ZTE eyes 20% handset sales from India

ZTE eyes 20% handset sales from India


New Delhi: Chinese handset major ZTE today said it is targeting 20% of its global sales from India and will enter the retail market with its own brand by this year-end.

“We have reached 100 million sales globally. Out of that, 16 million handsets have been sold in India so far," said ZTE India’s Chairman and Managing Director D K Ghose.

“The company is looking at further enhancing this to 20% of its global handset sales in 2008. India is a key focus market for us and we want to further our marketshare by entering the retail handset market here."

Till the current quarter of this fiscal year, ZTE India sold 3.5 million handsets. In 2007, ZTE sold 8 million handsets in India.

It had a revenue of $700 million from India, including both handset and network equipment sales from the global revenue of $7 billion.

ZTE will roll out all its products in India in the retail market including a $20 to 25 entry level phone. With the mobile operators gearing up for 3G services, the company also plans to sell its 3G range here.

The pricing will be disclosed later, Ghose said. It existing bundling customers include BSNL, Reliance Communications, Tata Teleservices, Spice and Aircel.

Out of the 16 million handsets ZTE sold in India, 10 million were CDMA handsets. But in future, Ghose said, the company would like CDMA phones to form 60% of sales and GSM 40%.