DDB MudraMax announces changes in leadership structure

Mumbai: Marketing communications firm DDB Mudra Group on Monday announced several top level changes at its unit DDB MudraMax to realign its businesses.

DDB MudraMax is the out-of-home (OOH), retail and experiential arm of the Omnicom-owned DDB Mudra Group.

Sathyamurthy Namakkal, executive director, DDB Mudra Group and president, DDB MudraMax Media, will take additional charge of DDB MudraMax’s OOH business. The agency says this will help bolster the group’s multi-channel media offerings and benefit clients with access to the agency’s entire gamut of services.

Aneil Deepak, executive director, DDB Mudra Group and head of ideas, DDB MudraMax, will take additional charge of the DDB MudraMax experiential business.

Sameer Mehta, head of business operations at Tracy Locke, the shopper marketing and retail solutions arm of the agency, will take independent charge of the business and report directly to Madhukar Kamath, group chief executive officer and managing director, DDB Mudra Group.

Kamath said partnering clients in solving business challenges and rewarding top performers have always been a top priority for the agency. “Realigning the DDB MudraMax business helps us achieve both these objectives. We will also see several young and deserving talents in the group, grow into positions of responsibility aligned with our endeavour of building an agile organization,” he added.

There are 10 agencies in the DDB Mudra Group. Clients that DDB MudraMax services has include Google India, Johnson & Johnson, L.G. Electronics and Nokia.