Raymond eyes women wear with launch of ColorPlus

Raymond eyes women wear with launch of ColorPlus

New Delhi: Aiming for a share in the 800 crore premium women western-wear market, apparel company Raymond Ltd on 5 September announced a foray in the womenwear segment with the launch of ColorPlus women.

As the company expects Rs150 crore revenue in the womenwear segment in the next two-three years, the apparel company made the venture into the western womenwear.

Raymond will open 175 stores in the next three years to retail the range of ColorPlus apparel which will include day-wear, sports-wear, business-wear as well formal-wear.

ColorPlus - women will vie for a significant part of the Rs800 crore premium western womenwear market growing at 20% annually, Raymond Chairman and Managing Director Gautam Hari Singhania told reporters here.

By the end of the year, Raymond is looking to open five exclusive ColorPlus women-store as well as twelve lifestyle stores. It will be launched in eight cities of Delhi, Mumbai, Kolkata, Chennai, Bangalore, Hyderabad, Pune and Ahmedabad.

The range starting from Rs900 to Rs1,900 will be available at ColorPlus flagship store in multi-brand outlets and large format stores across the country.