Snapdeal: Rise and fall of an Indian unicorn10 min read . Updated: 28 Apr 2017, 07:49 AM IST
MintAsia chronicles what went wrong at Snapdeal, one of India's first unicorns
Bengaluru: In August 2015, Snapdeal founder and chief executive officer (CEO) Kunal Bahl claimed in an interview with an Indian newspaper that his company would topple arch-rival Flipkart from its perch at the top of the Indian e-commerce market. He gave Snapdeal seven months to do so.
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