New Delhi: Telecom giant Bharti Airtel has 200 million customers on its network, chairman and managing director Sunil Bharti Mittal said on Thursday.

The company operates in 19 countries across Asia and Africa after its $9-billion African telecom acquisition this year.

Bharti Airtel chairman and managing director Sunil Bharti Mittal and CEO (India and South Asia) Sanjay Kapoor pose with the company’s new logo in New Delhi on Thursday. Kamal Kishore PTI photo

“Fifteen years ago Bharti Airtel started its journey in India with a promise of delivering world class and affordable services. Today, as we expand on the global stage, this new brand identity gives us the opportunity to present a single, powerful and unified face to our customers, stakeholders and partners around the world," Mittal said.

Click here To listen to the new signature tune

The telecom firm had earlier became the first cellular service provider in India to reach the mark of over 100 mn subscribers in May 2009. The company added the next 100 million customers in just 18 months.

The company also announced that it was on course to launch its 3G services by the end of the year.

India’s top mobile phone operator on Thursday launched a new brand identity.

Music maestro A R Rehman has created a new signature tune in line with new identity and global outlook for Airtel.

The new tune retains the essence of the original but uses an inspiring musical style, with a universal appeal, that will be loved by listeners the world over.