Mumbai: Jet Airways (India) Ltd, India’s second largest airline by passengers carried, has elevated Raj Sivakumar as chief commercial officer from senior vice-president (alliances and planning) with immediate effect, the company said on Friday.

Sivakumar will be responsible for the overall development and implementation of a robust sales strategy for driving the goals of enhancing the company’s market share and maximizing revenue, Jet Airways said in a statement.

Jet Airways also made two other key appointments.

The airline said Rajeev Nambiar had joined the airline’s management team as vice-president, sales (India). Nambiar will be responsible for developing and directing the implementation of the strategic, business and operational goals of the sales function.

The airline also approved the appointment of Martin Drew as vice-president, cargo (designate). Drew’s appointment is subject to receipt of all requisite government/regulatory approvals including security clearance.

Etihad Airways PJSC of Abu Dhabi bought a 24% stake in Jet Airways last year.

On 23 July, Etihad Airways chief executive officer (CEO) James Hogan and Jet Airways founder Naresh Goyal announced a three-year turnaround plan and a new management team for the airline in New Delhi. Jet Airways will return to profitability by 2016-17, according to the plan.

Jet Airways had reported its biggest annual loss in the year ended 31 March and the company’s stock has dropped in anticipation of increasing competition from rivals including Tata SIA Airlines Ltd, Air India Ltd’s entry into Star Alliance, and from seven other new airline start-ups, including AirAsia India.

On Wednesday, Jet Airways’ Goyal said the airline had appointed Cramer Ball as its new chief executive officer and Subodh Karnik as chief operating officer, pending regulatory clearances.

Ball said the airline will cut costs and consolidate in 2015 and 2016 to achieve its target of turning profitable in 2017.