New Delhi: German IT major SAP SE on Thursday said it has appointed Deb Deep Sengupta as the new managing director for SAP India subcontinent.

Sengupta will be based in New Delhi and will drive the company’s growth strategy and operations in India, Bangladesh and Sri Lanka, the company said. He will report to Adaire Fox-Martin, president of SAP Asia-Pacific Japan.

Prior to this, Sengupta was the chief operating officer for SAP India subcontinent looking after SAP’s multi-functional sales and operations in India. For the last decade, Sengupta was an integral part of SAP’s leadership team in India during which he doubled the size of its enterprise business in India.

“We are confident that Deb Deep’s track record of customer engagements and deep knowledge of the industry will propel SAP India to continued success, as we increasingly deliver simplicity to our customers to address the complexities of hyper connectivity," said Adaire Fox-Martin, president of SAP Asia Pacific Japan.

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