Bengaluru: Bacardi Ltd has announced the promotion of Vijay S. Subramaniam, previously India head at the rum maker, to managing director of Asia Pacific and Middle East-Africa, effective immediately.

Sanjit Randhawa will take over as the new managing director for India, the company said on Wednesday. In his new role, Subramaniam will report to the company’s chief executive officer Mahesh Madhavan. He will also join the global leadership team and be based in Dubai.

“As we continue to expand Bacardi’s portfolio of premium brands in these vast and fast-growing markets, Vijay’s keen understanding of the opportunities and complexities unique to this region, and his ability to brilliantly adapt global brands to make them locally relevant, will be vital to our continued global growth," Madhavan said in the statement.

Subramaniam, who has been with the family-owned firm since 2013, will be responsible for leading commercial operations in the region for the company’s portfolio of premium spirits.

Randhawa, who takes over the India mantle, was most recently the managing director for Southeast Asia. He has worked at Bacardi for over a decade in roles such as financial director for India and managing director for Philippines.

His deep understanding of India and Southeast Asia will enable Bacardi to continue with its leadership in these dynamic markets, the company said.

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