Mumbai: Online travel agency MakeMyTrip Ltd has signed up Bollywood stars Ranveer Singh and Alia Bhatt to be the company’s new brand ambassadors.

With its target audience getting younger, the company has signed up the duo with the aim of strengthening the brand’s appeal, stature and recall among its audience in tier one towns and cities across the country, especially the youth.

According to industry estimates, actor Ranveer Singh who also endorses brands such as Durex condoms, Quikr.com, Ching’s Secret, Maruti Ciaz and Rupa inner wear, among others, charges close to 1-1.5 crore per day.

Alia Bhatt endorses brands such as Coca Cola India, Havell’s India, Garnier Fructis and Maybelline New York, among others and charges approximately 75 lakh – 1 crore per day.

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