Joe King will lead Audi India Pvt. Ltd from 1 September, the company said in a statement on Monday. King takes over from Michael Perschke, who will be head of network strategy and business management at international level at Audi AG.

Educated at University of Melbourne, King has about 23 years of experience in the automotive sector. He started his career with Toyota in 1990. King has experience of handling both mass and premium market brands, including Toyota, BMW and Audi in Australia.