Bangalore: Rural supply-chain solutions firm MokshaYug Access has launched its dairy brand Milk Route in Bangalore. The company will sell pasteurized toned milk, ultra-high temperature (UHT) processed toned milk, and UHT low-fat milk.

MokshaYug, the investors of which include Unitus Equity Fund, Khosla Impact Fund and Unitus Impact, began buying milk over the past 18 months in three districts of Karnataka. “We are procuring nearly 100,000 litres of milk per day from 15,000 farmers across more than a thousand villages," said CEO Harsha Moily.

Moily, son of petroleum minister Veerappa Moily, founded MokshaYug in 2006. The company initially focused on the microfinance and health sector in rural areas, but decided to enter the milk sector in 2009.

MokshaYug will have to battle the incumbent Karnataka Milk Federation, India’s second-largest milk co-operative after the Gujarat Cooperative Milk Marketing Federation. The Karnataka Milk Federation procures nearly 3.8 million litres of milk everyday compared with MokshaYug’s 100,000 litres.

Moily said that MokshaYug is investing in improving milk yields in terms of quality and quantity by concentrating on animal husbandry practices.

The firm will work with farmers in cattle breeding, feeding, housing, and improving milk production standards. “Through our services, we hope to improve yields from an average of 4 litres per day to 15 litres per day in three years", he said.

The firm has outsourced the processing and packaging of milk to other dairy processors. MokshaYug expects to expand it’s network in southern and western India and generate revenue of 500 crore.

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