What CSR does is bring money into areas that the corporates prefer, says Pratham CEO Madhav Chavan
Education is a priority area for companies spending on corporate social responsibility (CSR) activities. One non-governmental organization that set out early to make a change in the way children learn was Pratham. Set up by Madhav Chavan in 1995, it works in 21 states reaching almost 7.7 million children. Chavan, the CEO of Pratham, quit his teaching job at The Institute of Chemical Technology to provide pre-school education to children in Mumbai’s slums in the mid-1990s.