Café Coffee Day starts home delivery1 min read . Updated: 03 Dec 2015, 01:34 AM IST
Coffee Day will start the service in Bengaluru where it has mapped 50 cafs to deliver orders within a 3-4km radius
Bengaluru: India’s largest coffee chain Café Coffee Day on Wednesday said it has tied up with the makers of food ordering app Swiggy to deliver beverages and snacks at home.
In a statement, Coffee Day Enterprises Ltd which runs more than 1,500 outlets, said it will start the service in Bengaluru. It has mapped 50 cafés in Bengaluru to deliver orders within a 3-4km radius. Customers will be able to place an order from a café that falls within their delivery radius through the Swiggy app. Swiggy typically works with multiple restaurants across cities picking up orders placed by consumers and delivering the same.
“Café Coffee Day already enjoys a loyal base of beverage and café food lovers. With this move, we plan to create a 360 degree interaction with our customers strengthening CCD’s foothold in the food space as well," said Bidisha Nagaraj, group president marketing, Coffee Day.
Several fast food companies have shut internal delivery systems to outsource logistics to food and technology companies. The move is an indicator of how technology-enabled start-ups are altering consumer behaviour at least in the top metros.
In a recent move, American burger chain Burger King partnered with start-ups such as LimeTray and FastOx to enable delivery services in Delhi and Mumbai.
To be sure, food delivery has been around for years with the likes of Domino’s and McDonald’s allowing consumers to place phone orders.
Coffee Day Enterprises which got listed recently said it will look at more technology-enabled delivery options as it competes with an evolving consumer ecosystem.