Myntra aims to launch loyalty programme2 min read . Updated: 28 Jun 2017, 03:34 AM IST
Myntra's new loyalty programme will be 'fashion-specific', different from Amazon Prime, says CEO Ananth Narayanan
Bengaluru: Flipkart-owned online fashion retailer Myntra, whose sales grew 56% from a year earlier during its season-end sale, will soon launch a new loyalty programme as part of a broader strategy to get existing customers to shop more and also to acquire new shoppers, a top company executive said.
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