New Delhi: Two of the country’s leading consumer technology brands, Ola and Zomato, on Thursday announced a strategic alliance that will allow them to cross-sell services on each other’s platforms.

Cab hailing service Ola (ANI Technologies Pvt. Ltd), which has recently pioneered an in-car infotainment system called Ola Play, will allow its riders to browse and order from restaurants from within cab. This will be done through a native Zomato feature on Ola Play tablets.

The integration follows a global precedent. Recently, Lyft, the online taxi service in the US, announced a similar partnership with fast-food chain Taco Bell, Techcrunch reported. Lyft is allowing its passengers to make pit-stops at Taco Bell outlets or order from within the cab.

As part of the alliance, Zomato will allow its user to book Ola through a push button within the app, and make payments for orders on Zomato through Ola Money, Ola’s mobile wallet service.

This may also extend to users making a reservation on Zomato or being offered an Ola ride to the restaurant.

“We are delighted to partner with Ola in enabling a seamless mobility experience for our customers as well as help them access Zomato during their rides on Ola Play," said Mukund Kulashekaran, business head of food ordering at Zomato.

“This partnership with Zomato brings increased convenience, seamless mobility and dining or ordering experience to the customers of both the platforms," Ola’s director alliances Saurabh Mishra said in a statement.

Zomato will also set up special zones where customers can book an Ola cab at its partnering restaurants.

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