TeleDNA to augment Aircel’s multimedia messaging

TeleDNA to augment Aircel’s multimedia messaging

Bangalore: Telecom service provider Aircel said on Monday it would use TeleDNA’s VAS Infrastructure platform to increase portfolio of VAS offerings to its mobile consumers.

The Chennai-based telecom firm hoped the new platform that includes SMSC (short messaging service centre), MMSC (multimedia messaging service centre), CBC (cell broadcast centre) LBA (location based applications) would allow customers to experience a better multimedia messaging facility.

The application would help Aircel launch information services, advertisements, mobile yellow pages, city site seeing, emergency alert services, social networking, navigation and tracking services on its mobile network.

“Defining and delivering compelling and innovative mobile user experiences has been our focus since inception, we are proud to partner with Aircel and look forward to support Aircel’s strong commitment to achieve profitable and sustainable growth as the company moves forward," said Praveen Nallapothula, CEO, TeleDNA Communications Pvt Ltd.