BMW Mini. Photo: Bloomberg

BMW Mini. Photo: Bloomberg

BMW to launch Mini in India next year

BMW to launch Mini in India next year

Gurgaon: German auto major BMW today said it will launch the small luxury car, Mini, in India by next year at a price that is expected to be above 25 lakh.

The company also said it will set up separate showrooms for the brand and aims to have up to 12 dealerships across the country for the Mini in the coming years.

BMW Mini. Photo: Bloomberg

He said the Mini would be sold in India through import of completely built units (CBU). BMW had earlier planned to launch the Mini in India in 2009, but shelved it citing feasibility reasons.

On the expected price of the car, he said, “We have not finalized the price of the car yet, but it is a premium brand and a premium car. Of course, the entry price will be more than 25 lakh."

Schaaf said exclusive Mini showrooms will be set up in India. “As a first step, we will have two dealerships in Delhi and one in Mumbai. In total, we will have 12 dealerships across the country in the coming years. As per plans, in 2013 we will add 3-4 dealers followed by 3 more dealerships in 2014," Schaaf said.

The Mini is an 80-year-old brand with history and heritage and is among one of the sought after small luxury cars in the world.

“We had developed a new Mini ten years ago from the scratch. India is the only country where Mini has not been introduced. So, I think, it will be as successful here as in other countries," he said.

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