We don’t want to sell Parle: Chauhan
In a rare interview, the company’s chairman speaks of his long journey, the competition and his future plans
Mumbai: He may be 76 years old, but Vijay Chauhan, the reclusive chairman of Parle Products Pvt. Ltd, exudes energy and enthusiasm even as he forecasts that the revenue of his company will be approximately ₹ 10,000 crore in 2012-13. This would mean a 28% increase over last year in the revenue of the company that makes the world’s single largest selling biscuit, Parle G. The privately held company has been growing at around 20% a year for the last five years, and its revenue was around ₹ 50 lakh when Chauhan joined it as a 23-year-old. The engineering graduate from the Massachusetts Institute of Technology points out that 15 billion Parle G biscuits stacked side-to-side (each biscuit measures 53mm), would be enough to cover the distance from the earth to the moon and back. That’s equivalent to the monthly sales of Parle G. Chauhan, the son of one of the company’s founders Kantilal Chauhan, has completed 50 years on the payroll of the family-run enterprise that is known for some of India’s most recognized brands such as Thums Up, Gold Spot (now owned by Coca-Cola India Pvt. Ltd), Frooti and Appy (owned by Parle Agro Pvt. Ltd, run by cousin Prakash Chauhan and family), and confectionary Melody and Poppins, besides biscuits Monaco and Hide & Seek. In a rare interview, Chauhan speaks of his long journey, the competition and his future plans.