Ikea’s India entry may quicken shift to organized furniture retail3 min read . Updated: 14 Apr 2018, 05:28 AM IST
But Ikea will have to rely heavily on after-sales services rather than the DIY model it uses elsewhere if it is to become really successful in India
Bengaluru: Swedish giant Ikea Group’s entry into India will likely accelerate expansion of the country’s organized furniture market. But the company will have to rely heavily on after-sales assembly services rather than the do-it-yourself (DIY) model it uses elsewhere if it is to become really successful, experts said.
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