Procter & Gamble Co.’s profit outlook for the current quarter fell short of Wall Street’s expectations and its shares slipped in early trading on Wednesday.

P&G, whose brands include Pampers diapers and Gillette razors, also said it earned 99 cents per share on a core basis in the fiscal third quarter, topping analysts’ target of 96 cents, according to Thomson Reuters I/B/E/S. Core earnings exclude items such as restructuring charges.

The world’s largest household products maker also forecast fourth-quarter core earnings of 69-77 cents per share, while analysts were looking for a profit of 81 cents.

Shares of P&G fell to $81 in premarket trading after closing at an all-time high of $82.54 on Tuesday.

P&G has been trying to reinvigorate itself under chief executive Bob McDonald. While products such as Tide Pods have boosted US sales, P&G still needs to figure out the formula for getting products such as Pantene shampoo to stand out among a host of similar competitors, it said. Net sales decreased in the hair care and skin care business in the latest quarter.

On a net basis, the company earned $2.57 billion, or 88 cents per share, in the fiscal third quarter ended in March, up from $2.41 billion, or 82 cents per share, a year earlier.

The company had forecast core earnings per share of 90-96 cents and net earnings of 80-88 cents.