Milan/Berlin: Fiat Chrysler Automobiles NV’s plan to raise money by spinning off Ferrari took a step forward with the auto maker filing for the unit’s initial public offering (IPO) on the New York Stock Exchange.

Fiat Chrysler, which has estimated the supercar division’s value at more than $11 billion, plans to complete the separation in early 2016, the Italian-American manufacturer said in a filing with the US Securities and Exchange Commission.

The stock sale is part of chief executive officer Sergio Marchionne’s strategy to raise about $5 billion to cut debt and help fund a €48 billion ($53 billion) investment programme that focuses on expanding the Jeep, Alfa Romeo and Maserati brands globally.

“Fiat Chrysler needs the money, but will Ferrari stock perform like a Ferrari?" said Erik Gordon, a law professor at the University of Michigan’s business school. “There may be a bit of glamour in owning a Ferrari or, for some, a Ferrari T-shirt, but it is hard to show off a share of Ferrari stock."

Fiat Chrysler announced plans last year to sell 10% of Ferrari in an IPO and distribute its remaining 80% stake to its own investors. Piero Ferrari, the son of founder Enzo Ferrari, also owns 10% and plans to keep his holding. The filing provides for a so-called loyalty share plan, which would give long-term investors more voting power.

Exor SpA, the investment vehicle for the Agnelli family that founded Italian car maker Fiat, and Piero Ferrari will probably participate in the loyalty program, according to the filing. After the spin-off, Exor is due to hold more than 30% of the voting power and Piero Ferrari about 15%, the filing said.

Ferrari’s balance sheet as of March 31 included €977 million in deposits that belong to Fiat Chrysler’s cash pool, according to the filing. After the separation, joint cash management arrangements will end and Ferrari will handle finances on its own.

Fiat Chrysler has said the Maranello, Italy-based unit is worth “at least" €10 billion, equivalent to more than half the parent company’s market value. Marchionne expects investors to view Ferrari as a luxury goods maker, such as Prada SpA and Hermes International SCA. These companies trade at more than 20 times earnings, twice the valuation of auto manufacturers.

Ferrari’s sales rose 0.2% to €621 million in the first quarter. Net income jumped 20% to €65 million, according to the filing.

As part of the separation from the parent car maker, Ferrari will be listed as a holding company registered in the Netherlands. Marchionne used the same strategy last year when he led the merger of Fiat with US counterpart Chrysler to form London-based Fiat Chrysler.

UBS AG, Bank of America Corp.’s Merrill Lynch and Banco Santander SA are the joint bookrunners for the listing. UBS is sole global coordinator. Bloomberg

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