Mumbai:Man Jit Singh, the former chief executive officer (CEO) of Multi Screen Media Pvt. Ltd, was named president of Sony Pictures Home Entertainment (SPHE) on Monday, according to a statement from Sony Pictures Entertainment on Tuesday.

Multi Screen Media Pvt. Ltd is the operating company that manages Sony Pictures Television’s TV networks in India. Singh will also continue to perform his duties as the non-executive chairman of MSML while transitioning from his role in the television division to his new job.

He will be based in Los Angeles, and will report to Michael Lynton, CEO of Sony Entertainment, and Amy Pascal, co-chairman, Sony Pictures Entertainment.

“Man Jit is a savvy global executive with a long track record of success at Sony Pictures, having built our Indian TV channels into high-performance, high-margin businesses. I am confident in his vision for Sony Pictures Home Entertainment and his ability to provide strong leadership for the division as the marketplace continues to evolve," a press statement cited Lynton as saying.

Singh had been hired to manage the India operations following the exit of then CEO Kunal Dasgupta in 2009. According to a senior official at a consultancy firm, Singh achieved what he set out to do, which was to set the house in order and iron out issues with content owners, including the Board of Control for Cricket in India which owns the rights to the hugely popular Twenty20 tournament, the Indian Premier League.

Under Singh, Sony Pictures Television’s Indian TV networks leveraged changing technologies and consumer behaviour to grow into some of the most profitable and highest-rated channels in the market. However, the flagship channel, SET or Sony Entertainment Television, continued to struggle against competitors, including Life OK from Star India and Colors from the Viacom 18 stable, taking the lead with aggressive marketing and quality content.

At SPHE, Singh will continue the studio’s focus on reducing overhead costs, while growing high-margin businesses.

“As the ways in which consumers experience our content continue to change and multiply, our organization and its strategy for delivering content must evolve to meet the demands of the market. I look forward to building on the foundation of innovation and operational discipline at SPHE to position this business for future growth," said Singh in a statement.

MSML had on Friday announced the elevation of chief operating officer N.P. Singh to the post of CEO in place of Man Jit Singh.

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