Mumbai: Digital Law & Kenneth (L&K) Saatchi & Saatchi, a full-service advertising, digital and social media marketing agency that is part of the Publicis Groupe, named Vinay Venkatesh as its chief creative officer.

Venkatesh has more than 14 years of experience working with and building brands across industries, including telecom services provider Vodafone, Italian scooter manufacturer Vespa, two-wheeler maker Bajaj Auto, and Tata Sky among others. In his new role, he will look after all major digital campaigns and creative aspects of the agency.

Venkatesh joins L&K Saatchi & Saatchi from Indigo Consulting, a digital marketing agency which is part of Leo Burnett. In the past, he has worked with agency networks such as OgilvyOne Worldwide and Alok Nanda & Company, among others.