Here is everything we know so far about Cambridge Analytica, the data analytics firm at the centre of the Facebook data breach scandal
New Delhi: Data drives all that we do". That is how Cambridge Analytica, the analytics and marketing firm that worked for the Trump presidential campaign in 2016, describes itself on its website. Ironically, it is this very data that has brought the UK-based firm to the centre of controversy. The company allegedly used data harvested from about 50 million Facebook users to target US voters ahead of the presidential race. Details of Cambridge’s acquisition and use of Facebook data have been reported in several detailed accounts by the media, setting off a furious debate about the ethical implications of the firm’s so-called psychographic modelling techniques.