How brands are tapping YouTube influencers to push sales3 min read 02 Nov 2018, 01:29 AM IST
YouTube influencers, including Bhuvan Bam (BB ki Vines), Mumbiker Nikhil, Prajakta Koli (MostlySane) and Sejal Kumar, are becoming mini TV channels and a brand partnership with them doesn't look like a blatant brand promotion or an ad
New Delhi: It’s hard to miss try-on clothing hauls, product reviews or new make-up look videos on YouTube, where a bunch of young content creators have created a huge fan base. Sejal Kumar, a Delhi-based YouTube influencer with 883,000 subscribers, in a video titled How I get ready for a shoot takes her followers through her getting-ready routine, while subtly talking about Veet electric trimmer and how it helps her save last-minute beauty parlour trips. The video is a paid collaboration with the brand’s owner, Reckitt Benckiser (India) Ltd.
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