BackSanjeev Chadha to head PepsiCo’s Asia, Middle East, Africa business
Chadha will be responsible for overseeing all aspects of PepsiCo’s food and beverage businesses across Asia
PremiumNew Delhi: PepsiCo Inc. has promoted Sanjeev Chadha as chief executive officer of its Asia, Middle East and Africa (AMEA) business, the company said in a statement on Monday. Prior to this, he was president of the Middle East and Africa business.
The appointment comes after Saad Abdul Latif, PepsiCo’s CEO for the AMEA business, died in August.
Chadha will report to PepsiCo chairman and CEO Indra K. Nooyi.
Chadha will also be responsible for the India business, formerly headed by Manu Anand, who quit the company in June.
For the time being, the unit heads of PepsiCo’s beverage and foods business in India—Gautham Mukkavilli and Praveen Someshwar—will report to Chadha till a country head for India is appointed.
The appointment is likely to boost the company’s business operations in India.
Over the past three years, market share for PepsiCo’s beverage portfolio that includes brands such as Mountain Dew, Pepsi, Mirinda and Tropicana, has been eroded on account of competition, especially with the Coca-Cola Co.
According to reports from research agency Euromonitor, Pepsi’s market share in beverages dropped from 39.6% to 36.4% between 2008 and 2012 while that of Coca Cola, inched up from 57.8% to 60.9%.
Simultaneously, the company also pushed its food portfolio with the launch of various snack brands such as Quaker, Frito Lay and variants of Kurkure.
Chadha’s appointment is being viewed in positive light for the food and beverage maker in India.
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