Mobile phone sales cross 50 mn mark in Jan-Mar: Study

Mobile phone sales cross 50 mn mark in Jan-Mar: Study

Bangalore: The overall India mobile handsets market registered sales of 50.2 million units during January-March 2012, up 9.1% year-on-year, said a market study released on Tuesday by CyberMedia Research.

In the overall mobile handsets market, Nokia retained leadership position with 23% share, followed by Samsung at second position with 14.1% and Micromax at third position with 5.8%, in terms of sales (unit shipments) during January-March 2012, the CyberMedia Research India Monthly Mobile Handsets Market Review for Q1 2012 said.

In Q1 2012, Samsung launched seven new smartphone models in India, further tightening its grip on sales in different price bands between 7,500 to 27,000, the range in which the company currently sells its portfolio of smartphones.

It excludes products like the Samsung Galaxy Note, which, with a 5 inch screen, is categorised under the category of media tablets/tablet PCs.

Indian mobile handset vendors have also started aggressively widening their Android-based smartphones portfolio, the study said.

Shipments of multi-SIM handset category continued its rise, accounting for as much as 67.7 % of total shipments in Q1 2012.

However, even more significantly, total shipments of 3G-enabled mobile handsets in the country touched 4.7 million units during Q1, 2012 (January-March 2012). While this was a decline of (-)7.8% over the Q4, 2011 (October-December 2011) ‘festival quarter´, it was a growth of 34.3% over Q1, 2011 (January-March 2011).

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