Whirlpool to focus on AC segment, launch new range by Feb

Whirlpool to focus on AC segment, launch new range by Feb

Mumbai: Home appliances manufacturer, Whirlpool India, is looking to strengthen its position in the air-conditioner segment and plans to launch an intelligent range of cooling solutions by February next year, a senior company official said.

“Even though we are focussing on all categories of home appliances, our major thrust is on the air-conditioner segment. We plan to launch a few smart, affordable and intelligent range of cooling solutions called Mastermind series early next year," Whirlpool’s vice-president (marketing and exports), Shahzad Akhtar, told PTI in Mumbai.

A unique feature of this range (split air-conditioners) would be its efficiency in saving power and energy, he said, without, however, divulging its pricing.

Whirlpool’s marketshare in the air-conditioner segment presently stands at around 5-6%.

Besides air-conditioners, Whirlpool, also plans to introduce several new and innovative products, Akhtar said.

“We also plan to focus strongly on washing machhines, in which we are a world leader," he said.

Whirlpool, which on an average invests Rs100-crore annually on launches, upgradations and innovations, is targeting a 30% growth in volumes this fiscal, he said.

Whirlpool would be investing Rs300-crore in the next three-years, Akhtar said, adding that one-third of the products to be launched next year would be new or innovations.

The company, which has a 23%t market share in the washing machines segment, is a market-leader in top-loaded fully automatic ones.

Whirlpool has also lined up some new products such as clothes-dryers, air-treatment and water-treatment systems, new range of ovens that would reduce cooking time and revolutionise mealtime preparation and save energy up to 20%.

Whirlpool has recently bagged the Frost and Sullivan Business Development Strategy Leadership Award in the Indian Residential Point-of-Use (POU) water treatment systems market.

The company also enjoys a 20% marketshare in the top-end R0 water purifiers segment.