Inside the McDonald’s-Vikram Bakshi controversy20 min read . Updated: 29 Dec 2017, 04:09 AM IST
The conflict between McDonald's and Vikram Bakshi's Connaught Plaza Restaurants, has escalated to such a degree that peace seems impossible
New Delhi: If you live in north or east India, and have a fondness for the distinctive flavours of fast-food giant McDonald’s, it seems you’re going to have a problem. The company’s most popular desserts, the McFlurry, the McSwirl and Soft Serve, are at times unavailable in restaurants across the National Capital Region (NCR) centred on Delhi. Other popular products like wraps and burgers also drop in and out of availability. And perhaps most crucially, the famous golden arches (the signature yellow “M" of McDonald’s) that glint above drive-throughs and restaurants across the world, are no longer to be found on any of the packaging. To put it simply, it ain’t quite McDonald’s any more.