Sony targets 25% growth for Diwali in Andhra

Sony targets 25% growth for Diwali in Andhra

Hyderabad: Sony India, one of the largest consumer electronics brands, has set a target of 25% growth during festive period (September/October) in Andhra Pradesh.

Addressing the media here last evening, Masaru Tamagawa, managing director, Sony India, said the last year’s sales turnover during the two months was Rs45 crore in Andhra Pradesh.

Sony is banking on Bravia LCD TVs, cyber-shot cameras and home theater systems to drive the sales, he said.

Aligned to its regional marketing strategy, Sony has unveiled newer models across the product series of its Bravia LCD range, especially for Diwali. The 24 models across seven series range from Rs15,900 to Rs2.2 lakh.

The company’s revenues from India in the last fiscal stood at Rs3,300 crore which is expected to grow to Rs4,000 in financial year 2009-10, Tamagawa said