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New Delhi: Rajiv Agarwal, executive creative director at the advertising agency Percept/H and the creative brains behind the government’s 100 crore Bharat Nirman campaign, has resigned from his position at Percept/H.

“There are a number of reasons for my moving on," said Agarwal, without giving details. He did not have any immediate plans to move to another advertising agency. Agarwal added that he would continue working on the Bharat Nirman campaign as the series was conceptualized by him.

The Bharat Nirman campaign was conceptualized by advertising agency Percept/H, with Pradeep Sarkar-led Apocalypso Filmworks Pvt. Ltd handling the production of the campaign.

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