Social media push requires staff, budget resources: Roger Fisk
Fisk speaks about the importance of data analytics and new media in modern election campaigns
Mumbai: Public relations expert Roger Fisk was the key behind-the-scenes man for Barack Obama’s successful presidential campaigns in 2008 and 2012. He’s known for his cutting-edge organizing strategies and innovative mobilization on social media. Fisk was a speaker at the ongoing media conference FICCI-Frames in Mumbai on Thursday, where he spoke about the integration of the political and media landscape and the significant role data play in an election.