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Photo: Hemant Mishra/Mint
Photo: Hemant Mishra/Mint

How online retailers fare on social media

Frrole, a social media analytics provider, has compiled data based on Twitter posts by users over one month on six online retailers

What do customers think about the service quality and product prices of e-commerce firm Flipkart? Do rivals Amazon and Snapdeal offer cheaper products and a wider variety?

Frrole Inc., a social media analytics provider, has compiled data based on Twitter posts by users over one month on six online retailers—Flipkart, Snapdeal, Amazon, Myntra (owned by Flipkart), Jabong and eBay. While the insights don’t have the accuracy of scientific findings, they indicate the general perception of customers about the top e-commerce brands in India. People are increasingly interacting with brands and retailers on social media sites such as Twitter and Facebook and their opinions posted on these help understand the wider public perception of companies.

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