Home >Companies >News >Mahindra subsidiary buys British motorcycle firm BSA
The principal business of BSA is licensing of brands related to motorcycles.
The principal business of BSA is licensing of brands related to motorcycles.

Mahindra subsidiary buys British motorcycle firm BSA

Mahindra and Mahindra subsidiary Classic Legends bought all 120,000 shares of BSA at 28.33 per share, aggregating about 3,400,000, or Rs28 crore

Mumbai: Mahindra and Mahindra Ltd subsidiary Classic Legends Pvt. Ltd has acquired BSA Co. Ltd, a British motorcycle firm, it said in a notification to exchanges on Friday.

The principal business of BSA is licensing of brands related to motorcycles. This acquisition would enable Classic Legends to acquire/obtain licence of brand and utilize the same for selling, marketing, distributing motorcycles globally.

Classic Legends acquired all 120,000 shares of BSA at £28.33 per share, aggregating approximately £3400,000, or Rs28 crore. With a presence in Japan, Canada, Mexico, Malaysia, Singapore, BSA had a turnover of £28,233 in fiscal 2015-16.

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