How Swiggy became India’s fastest unicorn
From being a late entrant in the online food ordering space in 2014, Swiggy has galloped its way to a billion-dollar valuation in four years, forcing Zomato to play catch-up
Bengaluru: When Swiggy started out in 2014, it was seen as a late entrant to an overcrowded market. The online food ordering and delivery market was not considered attractive back then, and Zomato, the leader in food-tech, had decided not to expand its delivery business, which was seemingly messy and unviable. Yet, in less than four years, Swiggy is part of the much-vaunted league of ‘unicorn’ startups. It has also forced an about-turn from Zomato, which is now investing hundreds of crores of rupees to catch up with Swiggy, which sits pretty at the top of the online food ordering business.
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