Tata to no longer distribute, sell Fiat cars in India1 min read . Updated: 10 Apr 2013, 05:45 PM IST
Fiat will independently control all commercial activity including marketing, sales and after-sales services
Fiat Group Automobiles India Pvt. Ltd will now independently control all commercial activities, which includes marketing, sales, distribution and after-sales services, it said in a statement.
The companies ended a six-year sales and distribution joint venture last May after the venture underperformed expectations.
Fiat has established 51 dealerships and workshops in the past one year, said Enrico Atanasio, director of Fiat India, which will double by the end of the current fiscal year.
In December, the company announced bringing models from the Chrysler stable to India. It has also established a national sales company as an independent entity within Fiat Chrysler India operations and set up a warehouse that can stock 6,000 different parts at any given point.
Fiat and its US unit Chrysler plans to launch Jeep vehicles in India in the third quarter of 2013, the company had said in December. It would be yet another effort by the Italian firm to reboot itself in India as it prepares to enter into the country’s fast-growing sports utility vehicle segment.
In the year ended March, Fiat’s sales dropped 57% to 6,933 units, lobby group Society of Indian Automobile Association data show.