Home / Companies / People /  Creating goodwill: Priya Agarwal

Priya Agarwal has been entrusted with a particularly tricky task at Vedanta Resources Plc. As the subject of controversy regarding mining operations in environmentally sensitive and tribal areas in Orissa and elsewhere, the London-based conglomerate has often struggled with its image. Agarwal, the 22-year-old daughter of Vedanta chairman Anil Agarwal, was involved in conceiving a campaign to create goodwill for the group in India. The resulting Creating Happiness campaign was aired across TV channels and stressed on the group’s the corporate social responsibility initiatives.

Priya, a graduate from the University of Warwick, UK, has worked with advertising agency O&M in its public relations division. She has also worked in the human resources department of Vedanta, along with international executive search firm KornFerry International, besides a stint at HDFC Bank. She was appointed director on Cairn India’s board after it was acquired by Vedanta.

Priya is passionate about animals and is co-founder of the Youth Organization in Defence of Animals, which aims to curb the number of so-called “puppy mills", where dogs are commercially bred indiscriminately without regard to the health of the female species, by promoting the adoption of pets.

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