Bira beer clinches ICC sponsorship deal for five years3 min read . Updated: 28 Nov 2018, 08:04 PM IST
Craft beer maker Bira 91's sponsorship deal with International Cricket Council (ICC) is estimated at $5-6 million per year
New Delhi: B9 Beverages Pvt. Ltd, the maker of Bira 91 beer, signed on Wednesday a five-year global partnership with the International Cricket Council (ICC), making it the first Indian beverage brand to strike a global sponsorship deal with the cricket governing body. Sports marketing experts estimate the size of Bira 91’s sponsorship deal to be $5-6 million per year.
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