Mumbai:, an online jewellery retailer, has raised $10 million from venture capital firm Kalaari Capital and existing investors Accel Partners and Saama Capital. had raised $5 million in 2012 to set up its operations and for marketing.

“A significant portion of the funds would be appropriated towards marketing and establishing BlueStone as the leading online jewellery store in the next 2 years," said Gaurav Singh Kushwaha, founder and chief executive, in a statement on Tuesday.

BlueStone is looking at doubling its revenue in 2014-2015 and is close to achieving operational profitability, he said, without disclosing further financial details.