Aditya Birla Group launches online fashion store Abof.com
The portal will sell all brands including those from the Aditya Birla Group and other external brands
Mumbai: The Aditya Birla Group on Friday launched a new online fashion store, joining the growing trend of so-called brick-and-mortar companies seeking to tap a boom in e-commerce.
Login to enjoy exclusive benefits!
- Unlocked premium articles
- Personalized news
- Market Watchlist
- Insightful Newsletters & more